(SCTP) Advanced Certificate in Generative AI for Business Growth & Innovation
- Unlock up to $4,000 SkillsFuture Credit (Mid-Career)
- Up to 95% SWDA funding
- $300 part-time training allowance per month
*T&Cs apply
SCHEDULE
Intake 3
Q1 2027
DURATION
3 Months
~20-30 hours per week (including live lessons, self-paced learning, projects & discussions)
Training Allowance
$300/month for 3 months
*T&Cs apply
COST
Up to $4,000 SkillsFuture Credit (Mid-Career) claimable
*T&Cs apply
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Why AI Matters
AI is reshaping how organisations operate, compete, and innovate.
Key trends driving business adoption:
The AI revolution is reshaping the workforce: 97 million new jobs are expected by 2025, whilst 85 million traditional roles face automation.(World Economic Forum, 2020)- “AI and Machine Learning Specialists” is the fastest-growing job role globally (World Economic Forum, 2020)
- 8 in 10 Singapore employers prioritise hiring AI-skilled talent yet 74% struggle to find it (Amazon Web Services (AWS), 2024)
- Professionals with AI skills earn 25-35% higher salaries on average (Mavenside, 2025)
The message is clear. AI literacy is no longer optional. It is a career and business differentiator.
At a Glance
>150 professionals and mid-career learners trained by SMU Academy and Tribe Academy in AI-related programmes
Learners come from diverse functions including marketing, operations, finance, HR, and leadership roles
Many eligible mid-career Singaporeans are not required to pay any out-of-pocket fees for this programme
This Course is For
1
Professionals Seeking Greater Productivity & Strategic Impact
You excel in your role. This programme helps you scale your impact by applying AI to streamline daily work, analyse information faster, and make more informed decisions.
You will learn to:
- Automate routine and repetitive tasks
- Produce reports, summaries, and proposals with AI assistance
- Build simple AI workflows to improve consistency and efficiency
2
Business Owners & Entrepreneurs Driving Growth
You’re running lean, juggling multiple roles, and need your team to perform at their best.
This programme enables you to operate smarter, reduce inefficiencies, and focus resources where they matter most.
You’ll learn how to:
- Deploy AI tools to improve operations, customer service, and sales
- Identify where AI delivers the biggest ROI
- Establish efficient, automated processes that drive growth
3
Business Leaders, Innovators & Transformation Professionals Leading Change
You’re driving innovation, shaping strategy, and guiding teams through transformation.
This programme equips you to lead AI adoption confidently through identifying high-ROI opportunities, modernising workflows, and embedding a culture of innovation.
You will learn to:
- Spot automation and innovation opportunities that reduce manual work
- Use AI to support data-driven decision-making
- Build systems and lead AI adoption confidently and ethically
- Champion a culture of experimentation, creativity, and growth
4
Mid-Career Professionals and Career Switchers Future-Proofing Their Careers
AI is reshaping how organisations operate, compete, and innovate.
This programme helps you translate your experience into new, AI-relevant opportunities by mastering the tools and frameworks shaping the future of work.
You will learn to:
- Speak confidently about AI and its business impact to strengthen your credibility
- Build a portfolio demonstrating your AI-enabled competencies to solve real operational, analytical, and communication challenges during the programme
- Pivot seamlessly into roles that values AI expertise e.g. digital transformation, business innovation, process automation, data-driven strategy, and learning enablement.
Course Description
The (SCTP) Advanced Certificate in Generative AI for Business Growth & Innovation is a 3‑month programme jointly delivered by SMU Academy and Tribe Academy. It equips professionals with the core generative AI capabilities required to enhance productivity, optimise workflows, and support business innovation.
Self-paced online lessons
Interactive live classes
Hands-on projects
Capstone portfolio
By the end, you will have a portfolio of AI‑driven optimisation strategies and tools to apply in business settings – whether improving team processes, analysing data at scale, or implementing AI-enabled efficiencies.
The programme also includes career coaching, peer collaboration, and access to a community of practitioners. By graduation, AI becomes a strategic advantage you can bring to any organisation. By the end of the programme, AI will become your competitive advantage in today’s modern workplace.
What You Will Learn
A Solid Foundation in Using Generative AI for Business Growth Develop practical, job-ready skills across:
- Prompt Engineering
- AI-enhanced Data Analytics
- Process & Workflow Optimisation
- Customer Insights & Behaviour Interpretation
- Automation for Productivity
- AI-powered Communication & Collaboration
Where Many Learners Start
- Aware that AI is important, but unsure how to apply it meaningfully at work
- Spending significant time on manual reporting, analysis, or documentation
- Hearing terms like “prompt engineering” and “workflow automation” without the confidence to lead such initiatives
Where This Programme Aims to Bring You
- Confident in using AI tools to support business decisions and streamline workflows
- Equipped with a portfolio of AI-enabled projects that demonstrate tangible impact
- Able to participate in and lead conversations on AI adoption, productivity, and innovation within your organisation
Tools & Skills You Will Gain
This programme is built on three core pillars that reflect how modern businesses operate and grow.
01
THINK
Enhances data intelligence with Generative AI to uncover insights and guide smarter decisions.
02
PROCESS
Streamlines workflows and automates operations for higher productivity.
03
COMMUNICATE
Elevates collaboration and engagement through AI-powered reports, presentations, and stakeholder interactions.
Together, these pillars empower professionals to think sharper, work smarter, and connect better across every level of business.
What Others Say About Tribe Academy
What Our Learners Have Built
Sportswear Brand Performance Dashboard
A workflow that researched, categorised, analysed the top 10 global sportswear brands, then visualised the data suitable for different reporting purposes for different stakeholders with a dashboard and infographic including key metrics.
Customer Inquiry Responses Workflow
A workflow that uses make.com, Google Gemini and Gsheets to classify incoming emails, draft replies based on human-approved responses and then send the final response. This implementation saved >25 hours across the week.
Care Giver Matching Automation
A three-agent workflow that takes in a registration profile, matches it against the course catalogue, and drafts a personalised recommendation, reducing the matching time needed from 15 to 2 minutes.
What Makes This Programme Different: A Focus on Agentic AI Capabilities
Most AI courses stop at teaching tools. This programme goes further by equipping learners with the emerging capability of agentic AI i.e. AI systems that can take goal-directed actions, coordinate multiple steps, and automate complex workflows across different business functions.
In Modules 1 and 2, you will build a strong foundation by learning how to use essential AI tools for data intelligence, communication, and process optimisation. These modules ensure you understand how AI enhances everyday work and how to use ready-made platforms effectively.
But many organisations face unique challenges that off-the-shelf tools cannot fully address. That is where Module 3 becomes a differentiator.
Here, you will learn how to design customised automation workflows using agentic AI principles. Instead of relying only on pre-built templates or single-step tools, you will develop the ability to:
- Build multi-step workflows that operate independently
- Connect different applications and business systems
- Automate tasks that are too specific or complex for standard tools
- Create AI-driven processes that adapt to real-time information
- Implement scalable solutions that reduce manual intervention
By mastering agentic AI capabilities, you gain a future-ready skillset that empowers you to move beyond simple prompts and become someone who can design, deploy, and optimise automation at a strategic level, an increasingly valuable competency in modern, AI-enabled organisations.
Course fees (if applicable) are payable 2 weeks before the programme start date.
Programme Curriculum
Module 3
Strategic Generative AI Application and Automation
Module 2
Generative AI for Data, Process and Communication
Module 1
Foundations of AI for Business Productivity
Master AI Productivity Tools
ChatGPT
Most versatile AI assistant for strategising, analysing data, and solving complex problems across all functions.
Claude
The AI for deep insights, perfect for long-form content, reports and business communications.
NotebookLM
Turns your documents and research into interactive AI summaries of various forms to accelerate understanding and knowledge sharing.
Perplexity
Delivers up-to-date insights with sources, enabling faster, evidence-based decision-making.
Julius AI
AI data analyst that turns spreadsheets and datasets into instant insights, visualisations, patterns without coding.
Genspark
AI-powered research and synthesis tool that helps gather intelligence and generate comprehensive insights.
n8n
Workflow automation platform that connects your apps and data to build powerful, customisable automations.
Make
Automation builder that transforms complex processes into seamless workflows to eliminate manual work.
Zapier
The easiest workflow automation tool, freeing up hours by letting your tools talk to each other automatically.
Gamma
Instantly create polished slide decks, documents, and webpages from simple prompts with no design skills required.
Fathom
AI meeting assistant that records, transcribes, and summarises your calls so you can focus on the conversation.
Nano Banana (by Google Gemini)
Google’s image generation and editing model, built into Gemini for fast, on-brand visuals.
How this programme compares
Immersive learning through real-life applications and hands-on projects in each Unit
Immediate application with best-in-class tools that accelerates your skills acquisition
Practical focus designed and delivered by industry practitioners
A structured framework to approach business-ready optimisations, data insights, automations etc.
Category
This Programme
Other Gen AI Courses
Duration & Depth
3-month structured curriculum with hands-on projects and real business application
1–2 day workshops offering introductory or surface-level content
Learning Experience
Develop practical skills by building automations, analysing real datasets, and producing portfolio-ready work
Primarily lecture-based, with limited practice beyond short demonstrations
Funding Support
Eligible for up to 95% SWDA funding plus $4,000 SkillsFuture Credit (Mid-Career)*
$4,000 Mid-Career SkillsFuture Credit (Mid-Career) not applicable for most courses
Career Support
Includes employment facilitation and career advisory support
Minimal or no structured career support
Certification
Learners receive an individual certificate for each completed module, plus an overall (SCTP) Advanced Certificate in Business Growth & Innovation issued by SMU Academy
Certificate of completion from various providers with varying levels of recognition
Tools & Skills Covered
Comprehensive suite of AI tools across communication, data intelligence, and workflow automation
Often limited to basic prompt engineering or single-tool introductions
*Terms & Conditions Apply
Why Learn with Us?
1
Industry-Proven Tools & Methods
Gain hands-on experience with platforms used by top companies.
2
Flexible Learning Delivery
Designed for working professionals balancing responsibilities.
3
Practical, Results-Oriented Curriculum
Every module is anchored in real business scenarios and application.
4
Certification from SMU Academy
A respected credential recognised across industries.
5
Career-Relevant Outcomes
Build a portfolio demonstrating your readiness for AI-enabled roles.
6
Employment & Career Support
Personalised guidance to strengthen your transition or advancement.
(SCTP) Advanced Certificate in Generative AI for Business Growth & Innovation
Limited Slots Available
Course Trainer
Digital Strategist at
Formerly from
Ivan Wong is a business consultant and corporate trainer with over 20 years of experience working with organisations across Asia-Pacific. For more than a decade, his work has focused on helping teams apply data, analytics, and digital practices to real operational and commercial decisions.
His professional background spans consulting, in-house leadership, and training roles. He previously led SEO and analytics functions at GroupM Asia-Pacific and served as Director of e-Commerce at Far East Hospitality. Earlier in his career, he held management and consulting roles at DGM Asia, Hewlett-Packard Asia, and Magnus Management Consultants, working with both regional enterprises and local teams.
Course Fees
Up to 95% SWDA Funding and $4,000 SkillsFuture Credit (Mid-Career) claimable
Singaporeans aged below 40 OR Permanent Residents | Singaporeans aged 40 and above | Singapore Citizens who qualify for AFS3 | |
|---|---|---|---|
Original Fees | $20,928 | ||
Amount Payable after Funding1 | $6,278.404 (with 70% funding) | $2,438.40 (with 90% funding) | $1,478.40 (with 95% funding) |
Applicable SkillsFuture Credit2 | Up to $500 claimable | Up to $4,000 claimable | Up to $4,000 claimable |
*Course Fees are collected in 3 tranches, at the start of each Module. All prices are stated in Singapore Dollars (SGD) and include 9% GST.
01
Skills and Workforce Development Agency (SWDA) Course Fee Funding:
Up to 70% for Singaporeans aged from 25 to 39, and Permanent Residents
Up to 90% for Singaporeans aged 40 years old and above under SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Up to 95% for Singaporeans under Additional Funding Support (AFS)
02
Available SkillsFuture Credit to further offset out-of-pocket fees:
Singaporeans ≥ 25 years old
- $500 credits (does not expire)
Mid-Career Singaporeans ≥ 40 years old
- $4,000 credit (does not expire) with the SkillsFuture Level-Up Programme
03
To qualify for Additional Funding Support (AFS), participants must be Singapore Citizens and meet one of the following criteria:
Long-term unemployed individuals (6 months or more)
Individuals in need of financial assistance [ComCare Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients]
Persons with disabilities
04
SkillsFuture Mid-Career Training Allowance
Eligible mid-career Singaporeans will receive training allowance of $300 per month for the duration of the programme.
Check your eligibility and find out more about the training allowance via SWDA’s website here.
View Your Subsidised Course Fee
Estimate your out‑of‑pocket cost for the SMU GenAI for Business Growth & Innovation course — including SkillsFuture Credits and SWDA funding.
Please fill up all required fields to see your total payable amount
Course Fee
$20,928.00
SWDA Funding
-$0.00
SkillsFuture Credits
-$0.00
Total Payable
$0.00
Expert-Crafted: 100+ FREE Ready-Made Templates
Receive ready-made templates to accelerate your adoption of AI across daily work, operations, and strategic tasks.
Frequently Asked Questions
Does the course require prior knowledge of Generative AI?
No prior knowledge of generative AI is required. However, learners should be comfortable using digital tools and web-based applications, including navigating online platforms, managing files, and performing common computer operations independently. More importantly, learners should be prepared to commit regular time throughout the programme.
This is a hands-on, project-based course that involves self-paced learning, live lessons, practical assignments, and a capstone project. Consistently keeping up with the weekly schedule will help you get the greatest value from the programme.
I'm working full-time. I'm not sure I have the time for this programme.
This programme is designed for working professionals, but it does require consistent commitment throughout the 3 months.
Most of the learning is self-paced, allowing you to study at times that suit your schedule, such as weekday evenings or weekends. Alongside the self-paced lessons, you’ll attend live Zoom sessions on weekday evenings and six scheduled in-person sessions at SMU.
To get the most out of the programme, learners should expect to dedicate regular time to:
- Complete self-paced lessons
- Attend live Zoom sessions
- Work on quizzes, mini-projects and the capstone project
Is the course very technical?
The focus of the programme is on applying AI to business problems. We teach you how to leverage AI tools to improve work productivity without requiring any coding expertise. However certain modules may introduce technical concepts that will be presented progressively and accessibly, suitable for a non-technical audience.
Is this a surface-level course covering ChatGPT basics?
No. While ChatGPT and prompt engineering is taught, it is positioned within a structured, business-focused framework. The programme goes beyond surface-level content to include:
– Workflow automation and optimisation
– Productivity enhancement techniques
– AI-supported data analysis and communication
– Hands-on application using real workplace scenarios
All modules are designed and delivered by industry practitioners, ensuring practical relevance and immediate applicability to your professional role.
Is Training Allowance applicable for this course?
Yes, training allowance is applicable for this programme. It is at $300/month for 3 months.
Training Allowance eligibility*:
- Singapore Citizens aged 40 years and above
- Individuals who had an income in the latest 12 months before the course start date
- 75% attendance requirement is required for each month of training
*For full details on eligibility and conditions, please visit SWDA here.
Moreover, Singapore Citizens aged 40 years old and above are entitled to:
- 90% SWDA funding: Amount payable after funding support is $2,438.40 (Original fees: $20,928)
- Further offset your course fees fully with $4,000 SkillsFuture Credit (Mid-Career) + $500 SkillsFuture Credit
Am I able to pay the course fee in installments?
No. However, course fees are collected in 3 tranches (before the start of each module), and you can utilise your SkillsFuture Credits (Mid-career)* to help offset any out-of-pocket costs.
*Terms & Conditions apply
What is the Course Schedule like?
Each unit is made up of self-paced online asynchronous lessons as well as 2 x weekday evening zoom lessons.
There are a total of 5 in-person lessons held at SMU.
Contact our Course Advisors for more details about the course schedule.
What happens if I miss a lesson?
No video recordings will be provided for any missed lessons. However, you can review the lesson decks and learning materials provided, and engage in the discussion forum to clarify concepts. The materials are also made available for a period of up to 3 years after the course ends, allowing you to revisit the content over time.
Limited Slots Available
Step into the future of AI-powered Business Growth and Innovation
