Trainers who made the difference

Meet the trainers who are more than just field experts, but passionate mentors committed to helping you achieve both your learning and career goals.
Class

Course Instructors

Keith

Keith Teo

A serial tech entrepreneur with a decade of experience scaling businesses across Search, Blockchain and AI sectors.

Keith founded multiple startups, including Cclarity, a LinkedIn-focused content creation and analytics product to help companies and professionals amplify their marketing reach and drive sales through improved personal branding.

Previously a Senior Product Manager at Grab, he successfully led a multi-million dollar project to enhance operations for SMRT Taxis. He also launched Greenline Taxis in Indonesia, expanding Grab’s reach into a new market.

ivan

Ivan Wong

Ivan has over 20 years’ experience as a business consultant, with over 12 years’ experience as a corporate trainer and curriculum developer. He is trained in Agile/Scrum methodology, adult training techniques (ACLP), curriculum development and learning design (DDDLP).

He was formerly SEO/Analytics Director with GroupM Asia-Pacific and Director of e-Commerce at Far East Hospitality. He has also held management and consulting positions at DGM Asia, Hewlett-Packard Asia and Magnus Management Consultants.

He has managed the marketing and analytics for some of the largest websites in Singapore, and has consulted for leading digital properties including the STB, Decathlon, Hotels.com, Far East Hospitality, Hyatt, Legoland Malaysia and Resorts World Sentosa in digital marketing.

David Setiawan LI2

David Setiawan

David is a marketing leader with 15 years of experience spanning brand strategy and performance marketing, including 12 years specialising in digital. He has helped businesses across multiple industries build strong brands whilst driving measurable growth through data-driven campaigns across the full digital funnel.

Known for his strategic approach and hands-on execution style, David excels at breaking down complex marketing challenges into clear, actionable frameworks. Formerly from companies like Yahoo!, Facebook, Foodpanda, and JobStreet Singapore, he holds practical expertise in consumer behaviour, digital platforms, and analytics, drawing from real-world experience in building scalable marketing strategies that deliver sustainable business results.

Guest Speakers

Angelica

Angelica Handover

Co-Founder, OpenSeal & SocialSeal
Ariff

Ariff Kamal

Global Head of SEO, Standard Chartered
Alva

Alva Chew

Founder
Grace-Gumala

Grace Gumala

Founder & Creative Director
Hirman

Hirman Razali

Founder
Liyana-Ahmad

Liyana Ahmad

Lead Trainer
Rena-Tan

Rena Tan

Head of Brand & Corporate Comms
leonard-2

Leonard Chin

Senior Trainer, Nexius Academy
Chang-Sam

Chang Sam

Senior Consultant
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Natasha Lee

Co-Founder, Our Curiosity Collective
Gerald Chia

Gerald Chia

Partner & Digital Strategist, eBizGrow
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Tiago Costa Alves

CEO & Co-founder, TheLibrarian.io
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Kelly Zhang

Founder, StayCuriousAI

Through Our Learners’ Lens

This wasn't just another course - it was packed with practical insights on how generative AI is transforming the marketing world. From crafting smarter campaigns to rethinking content creation, it really opened my eyes to what's possible. Big shoutout to the amazing lecturer and our ever-helpful course assistants who made even the tough parts engaging.

Tuck Meng W.

Regional Sales Manager
"Many thanks, Ivan. I truly value your support and the way you go beyond teaching to guide us. Looking forward to learning from you again in the next course.” For anyone exploring digital marketing and generative AI, Ivan Wong's expertise and training are highly impactful.

Helen L.

Sales Operation Manager
As someone from neither a marketing nor IT background, this was truly a leap out of my comfort zone. Grateful for the opportunity to grow, the supportive instructors and peers, and the chance to pick up such relevant, future-ready skills. A huge shout out to our very encouraging trainer Keith Teo Jie Kai! 🙏

Samantha C.

Finance Business Partner
This journey has been an incredibly rewarding one- filled with hands-on learning, eye-opening insights, and lots of "aha" moments. But what made it truly special? The amazing classmates I got to learn alongside-a diverse group of professionals from different industries, all eager to explore and grow together. The energy, ideas, and mutual support made every session something to look forward to. A big thank you to the trainers and team at SMU Academy for designing such a future-forward and practical course.

Sian Hwee O.

Chief Risk Officer
Really glad I joined this programme - every session was packed with insights I can actually use! 😎 Loved how the guest speakers broke things down in a way that made sense, even with all the tech and AI talk. Big shout out to Ivan Wong and the whole Tribe Academy x Singapore Management University team for putting this together.

Aidil R.

Sales Operation Manager

Our Current Programmes

Programme

(SCTP) Advanced Certificate in Generative AI for Digital Marketing Specialist

Up to 95% funding
SkillsFuture
PSEA
AFS
In partnership with SMU Academy, this upskilling course gives you the necessary skills and knowledge to become a leader in AI marketing. Learn how to automate tasks, create more efficient strategies, and drive measurable results.
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(SCTP) Advanced Certificate in Generative AI for Business Growth & Innovation

SkillsFuture Credit (Mid-Career)
Up to 95% funding
Training Allowance
AFS
In partnership with SMU Academy, this programme equips you with essential generative AI skills that will transform how modern businesses operate, think, and communicate. You will develop applied skills across a range of productivity and decision-making functions such as prompt engineering, data analysis automation, and workflow optimisation. This will enable you and your teams to enhance work productivity and streamline processes across various business functions.
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