Audience Insights
(SCTP) Advanced Certificate in Generative AI for Digital Marketing Specialist
Unlock new opportunities and transform your career with in-demand digital marketing and Generative AI skills
Up to 95% SWDA funding & $4,000 SkillsFuture Credits (Mid-Career) eligible
Intake 9 dates
Q1 2027
Training Allowance
$300/month
for 3 months*
for 3 months*
Format
Hybrid
Cost
$4,000 SkillsFuture Credit (Mid-Career) applicable*
This Course is For
Entrepreneurs/Small Business Owners
You want to level the playing field with the big boys: Harness the power of Generative AI to streamline operations and cut costly outsourcing.
Mid-Careerists
You want to master in-demand Generative AI skills, unlock higher-paying opportunities, and future-proof your career.
Marketing Professionals
Boost your productivity and save countless hours to deliver personalised marketing at scale.
A Solid Foundation in Digital Marketing
You want to master in-demand Generative AI skills, unlock higher-paying opportunities, and future-proof your career.
Learn from Industry Experts with Experience from
Hear from our learners
Who gained the knowledge, skills and confidence to advance their careers in the digital space through our upskilling courses.
Real Results: 10 graduates from our first 3 intakes secured digital marketing roles after completing the programme, 7 of whom were unemployed when they started.
“I realised AI is not replacing teachers, but teachers who couldn’t adapt quickly become less relevant.”
Elaine Chong
Math Tutor, GenAI in Marketing Alumni
“I rediscovered the pure joy of learning. I reconnected with parts of myself I’d forgotten. The excitement of new ideas, the thrill of tackling a challenge, the simple pleasure of learning something new.”
“The session on Generative AI wasn’t just insightful – it was a reset button. The course lecturer, Keith Teo, is awesome! A total subject matter expert and great guide to the learning journey.”
Big shoutout to the amazing lecturer and our ever-helpful course assistants who made even the tough parts engaging. And of course, my fellow classmates — thank you for the rich discussions, shared ideas, and good laughs along the way.
This learning journey wasn’t just about technology. It was about transformation. Thank you and shout out to our trainer Ivan Wong, Tribe Academy and SMU academy for your support and making my learning journey especially fulfilling.
“Armed with knowledge I’ve picked up throughout the course, I’ve learnt how each step, from research and planning to creation and optimisation, can be enhanced with AI.”
The shift from confusion to confidence has been game-changing. The possibilities feel endless! Here’s to continuous learning, meaningful growth, and leveraging AI to create authentic connections in our digital world!
“The learning is not restrictive. The lecturers and the academy are open to share with us how we can tweak certain learning to make it applicable to what I’m doing.”
Master Top AI Tools
Boost productivity and creativity with the curated selection of top AI tools for content generation, marketing optimization, and visual production.
ChatGPT
Generates marketing copy, chatbots, and keyword-optimised content.
Midjourney
Creates unique marketing images and product visualisations.
Lavender
Optimises sales outreach and personalisation campaigns for emails.
Claude
Optimises sales outreach and personalisation campaigns for emails.
NotebookLM
Assists with research and content development for academic and business needs.
HeyGen
Produces promotional videos, multilingual content, and campaign materials.
copy.ai
Delivers fast solutions for ad copy, emails, and product descriptions.
neuronwriter
Supports SEO content, competitor analysis, and workflow management.
Kling
Produces product promo videos, storyboards, and social-ready short clips.
Canva
Enables team-based creation of social media graphics and branded visuals.
CClarity
Provides analytics, conversion tracking, and customer journey mapping.
ElevenLabs
Generates voiceovers, branded audio ads, and multilingual marketing audio.
AI is Transforming the Digital Marketing Landscape
97 million
jobs to be created by 2025, with 85 million to be replaced by AI
Top 5
“AI and Machine Learning Specialists” is listed as the fastest-growing job role, with “Digital Transformation Specialists” in the top 5.
Source: World Economic Forum’s Future of Jobs Report 2023
of enterprises will be using AI-powered marketing apps by 2024, driving demand for skilled digital marketers.
Source: IDC’s Worldwide AI and Generative AI Spending
in wages for Digital Marketers compared to Traditional Marketers.
Source: Glassdoor Salary Data
Why Enrol in This Course?
Industry-Proven Tools
Create compelling content, generate stunning visuals, automate routine tasks, and uncover valuable data insights using tools that have been tried and tested, then delivered to you by experienced industry practitioners.
Flexibility in Learning
Designed to fit your busy lifestyle, our flexible hybrid learning model consists of self-paced online modules and engaging synchronous sessions, allowing you to balance your learning with other commitments.
Practical, Results-Oriented Strategies
Master AI marketing methods through case studies, real projects, and proven templates. Gain hands-on experience creating campaigns that drive engagement and prove your impact, even without prior experience in marketing.
Get Certified by One of Singapore’s Top Universities
Open new doors in marketing and AI with a prestigious (SCTP) Advanced Certification from Singapore Management University (SMU) Academy, the nation's leading business school.
Future-Proof Your Career
Harness in-depth knowledge, practical insights, and transferable skills to become an indispensable digital marketer, transforming industry shifts into opportunities for new roles and career advancement.
Unlock Personalised Employment Guidance
We go beyond technical skills. Get personalised career coaching, network with diverse peers, and gain valuable industry insights to emerge ready for job interviews, collaboration opportunities, and more in this fast-moving field.
Programme Curriculum
Module 1
Digital Marketing Fundamentals
Learn about the marketing landscape today and core digital marketing concepts such as target audiences, SEO and content strategy, social media marketing, email marketing and lead generation.
Topics:
- Buyer Personas
- Digital Marketing Channels
- SEO & SEM
- Email Marketing
- Data & Tech
Module 2
Introduction to Generative AI and its Uses in Content Generation and Marketing Analytics
Leverage generative AI tools to optimise workflows and increase efficiency in content creation, SEO optimisation and data analytics. Also learn about Generative AI’s potential and pitfalls to navigate the tools effectively.
Topics:
- Chatbots
- GenAI for copywriting, articles and blog-writing
- GenAI for Keyword Research and SEO Optimisation
- Gen AI for Data Analytics
Module 3
Generative AI in Personalisation and Social Media
Discover how to tailor customer interactions, plan and execute social media campaigns, automate scheduling and tracking to facilitate the optimal customer journey.
Topics:
- Customer Journey Mapping
- Personalisation
- AI-generated Social Media Content
- Automation of Social Media Campaigns
Module 4
Generative AI in Email and Landing Page Optimisation with Final Capstone and Career Preparation
Master how email campaigns and landing pages can be better done using AI tools to nurture leads and increase conversion rates. Create and present an integrated digital marketing strategy enhanced by AI.
Optimise your resume, LinkedIn profile, and practice interview skills for future job opportunities.
Topics:
- Email Campaign Automation & Lead Nurturing
- GenAI tools for Landing Page Optimisation
- LinkedIn Optimisation, Interview Prep
- Final Capstone Project
Meet Our Trainers
A serial tech entrepreneur with a decade of experience scaling businesses across Search, Blockchain and AI sectors.
Keith founded multiple startups, including Cclarity, a LinkedIn-focused content creation and analytics product to help companies and professionals amplify their marketing reach and drive sales through improved personal branding.
Previously a Senior Product Manager at Grab, he successfully led a multi-million dollar project to enhance operations for SMRT Taxis. He also launched Greenline Taxis in Indonesia, expanding Grab’s reach into a new market.
Founder of
Formerly from
Ivan has over 20 years’ experience as a business consultant, with over 12 years’ experience as a corporate trainer and curriculum developer. He is trained in Agile/Scrum methodology, adult training techniques (ACLP), curriculum development and learning design (DDDLP).
He was formerly SEO/Analytics Director with GroupM Asia-Pacific and Director of e-Commerce at Far East Hospitality. He has also held management and consulting positions at DGM Asia, Hewlett-Packard Asia and Magnus Management Consultants.
He has managed the marketing and analytics for some of the largest websites in Singapore, and has consulted for leading digital properties including the STB, Decathlon, Hotels.com, Far East Hospitality, Hyatt, Legoland Malaysia and Resorts World Sentosa in digital marketing.
Digital Strategist from
Formerly from
David is a marketing leader with 15 years of experience spanning brand strategy and performance marketing, including 12 years specialising in digital. He has helped businesses across multiple industries build strong brands whilst driving measurable growth through data-driven campaigns across the full digital funnel.

Known for his strategic approach and hands-on execution style, David excels at breaking down complex marketing challenges into clear, actionable frameworks. Formerly from companies like Yahoo!, Facebook, Foodpanda, and JobStreet Singapore, he holds practical expertise in consumer behaviour, digital platforms, and analytics, drawing from real-world experience in building scalable marketing strategies that deliver sustainable business results.
Founder of
Formerly from
View Your Subsidised Course Fee
Estimate your out-of-pocket cost for the SMU GenAI for Digital Marketing course – including SkillsFuture Credits and SWDA funding.
Please fill up all required fields to see your total payable amount
Course Fee
$20,928.00
SWDA Funding
-$0.00
SkillsFuture Credits
-$0.00
Total Payable
$0.00
Course Fees
Up to 95% SWDA Funding and $4,000 SkillsFuture Credit (Mid-Career) claimable
Singaporeans aged below 40 OR Permanent Residents | Singaporeans aged 40 and above | Singapore Citizens who qualify for AFS3 | |
|---|---|---|---|
Original Fees | $20,928 | ||
Amount Payable after Funding1 | $6,278.404 (with 70% funding) | $2,438.40 (with 90% funding) | $1,478.40 (with 95% funding) |
Applicable SkillsFuture Credit2 | Up to $500 claimable | Up to $4,000 claimable | Up to $4,000 claimable |
*Course Fees are collected in 4 tranches, at the start of each Module. All prices are stated in Singapore Dollars (SGD) and include 9% GST.
01
Skills and Workforce Development Agency (SWDA) Course Fee Funding:
Up to 70% for Singaporeans aged from 25 to 39, and Permanent Residents
Up to 90% for Singaporeans aged 40 years old and above under SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Up to 95% for Singaporeans under Additional Funding Support (AFS)
02
Available SkillsFuture Credit to further offset out-of-pocket fees:
Singaporeans ≥ 25 years old
- $500 credits (does not expire)
Mid-Career Singaporeans ≥ 40 years old
- $4,000 credit (does not expire) with the SkillsFuture Level-Up Programme
03
To qualify for Additional Funding Support (AFS), participants must be Singapore Citizens and meet one of the following criteria:
Long-term unemployed individuals (6 months or more)
Individuals in need of financial assistance [ComCare Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients]
Persons with disabilities
04
SkillsFuture Mid-Career Training Allowance
Eligible mid-career Singaporeans will receive training allowance of $300 per month for the duration of the programme.
Check your eligibility and find out more about the training allowance via SWDA’s website here.
Frequently Asked Questions
What is the course schedule like?
Our programme follows a hybrid learning model designed for flexibility and engagement, allowing you to study at times that suit your schedule, such as weekday evenings or weekends. However, to get the most out of the programme, learners should be prepared to commit regular time throughout the programme.
This is a hands-on, project-based course that involves self-paced learning, live lessons, practical assignments, and a capstone project. Consistently keeping up with the weekly schedule will help you get the greatest value from the programme.
Each unit will consist of:
- 6-8 hours of video e-learning at your own pace
- 4 hours of live Zoom lessons on weekday evenings
- Hands-on activities (as required)
There are 6 x physical sessions held at the SMU campus.
To complete the programme, learners will need to:
- Attend >75% of sessions
- Pass 2 quizzes & Complete 3 mini-projects
Contact us via WhatsApp or Contact Us form for the detailed course schedule.
Does the course have any prerequisites?
No prior knowledge of Digital Marketing or Generative AI is required, though familiarity with digital marketing concepts can enhance your learning experience.
Learners should also be comfortable using digital tools and web-based applications, including navigating online platforms, managing files, and performing common computer operations independently.
Is Training Allowance applicable for this course?
Yes, training allowance is applicable for this programme. It is at $300/month for 3 months.
Training Allowance eligibility*:
- Singapore Citizens aged 40 years and above
- Individuals who had an income in the latest 12 months before the course start date
- 75% attendance requirement is required for each month of training
*For full details on eligibility and conditions, please visit SWDA here.
Moreover, Singapore Citizens aged 40 years old and above are entitled to:
- 90% SWDA funding: Amount payable after funding support is $2,438.40 (Original fees: $20,928)
- Further offset your course fees fully with $4,000 SkillsFuture Credit (Mid-Career) + $500 SkillsFuture Credit
Am I able to pay the course fee in installments?
While instalment plans aren’t offered, fees are collected per module, spreading out payments. Unlock up to 95% SWDA funding, and up to $4,000 SkillsFuture Credit (Mid-Career) to reduce costs.
Speak with one of our Course Advisors or refer to the section on “Course Fees” for more details.
How can I be sure that this course is for me?
The SMU Academy (SCTP) Generative AI for Digital Marketing Specialist course is developed by industry experts and offered by a leading institution, ensuring high-quality content and instruction. Our instructor has a wealth of real-world experience, ensuring that our students’ theoretical learning are enhanced with practical knowledge.
Additionally, our course curriculum is designed to help students navigate the new and evolving world of Generative AI by breaking down concepts into bite-sized information.
Must I sign up for all 4 modules?
As this is a government-subsidised (SCTP) Advanced Certificate programme, learners must complete all 4 modules and pass the associated assessments to be awarded the ”(SCTP) Advanced Certificate in Generative AI for Digital Marketing Specialist” digital certificate.
Is there career support available for this programme?
From day one, you’ll be provided with access to a SMU Career Coach who can provide personalised career guidance and you’ll also gain access to a set of comprehensive career resources. We’ll also teach you to build and optimise your LinkedIn profile for digital marketing roles, prepare you for interviews and expose you to a network of like-minded individuals.
